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About Niche:

Niche Productions is an independent, award winning, creative entertainment company that develops and produces 5K/Digital Cinema, HD, and film projects for national and international release. Along with film production, we do national and local agency work that has included branding and marketing large Fortune 500 companies with sophisticated promotional campaigns. In addition, we create everything from training and safety videos to high-end animations and commercials.

Niche Productions can and does expand its services to meet the needs of our clients. Niche Productions also develops branded media assets (films, DVD, television) for national release. Those products can be found in Best Buy, Wal-Mart, Borders Books & Music, Amazon, Netflix and various other mass retail and online outlets.

Housed in the 11,000 square-foot Technical Building at Pal Mar Studios in Dayton, Ohio, Niche Productions has a world-class green screen area, stage area, editing suites, and a 12-seat screening room. By personally selecting everyone that works with him, owner Allen Farst has created a team that stays on the creative edge. That team has led Niche Productions to offer extensive experience in numerous related fields such as 2D and 3D graphic animation, agency of record, graphic design, still photography, helicopter aerial photography, website design, copywriting, subtitling in any language, programming, and iPhone apps. 

Niche Productions has established itself as an international contender by shooting in ten different countries and working with numerous large corporations. These companies include Delphi, Eaton, Cirrus Design, Budweiser, Race Face, Swipe, Kettering Health Network, Athletic Workshop, Suicide Steel, Hawker Beechcraft, Wright Patt Credit Union, Wine Trends, Bevinco, Imperial Sugar, and Carrier.

About Niche Productions founder Allen Farst

Pal Mar Studios is the studio name of film director and producer Allen Farst. It is located near Dayton, Ohio. The studio is named after his late grandparents Paul and Marion Farst. One of Allen's prized possessions is his grandfather's original film camera.Growing up, Allen Farst used his father's vhs cameras to shoot music videos, ski films and mini-tramp dunks. When he got to high school in the late 80's he was selected as one of the first kids to take a tv class inside the newly built cablevision studio located inside his school. He would often take home a camera on weekends to shoot music videos and then edit them back in the studio."Ever since high school I would do a production here and there but not until I met my girlfriend, (and now wife), was I encouraged to follow what I truly loved - filmmaking. So, with her support I went full in the very next day and never looked back."

Since 1993, Allen Farst has filmed, directed and produced a wide array of impressive projects that include documentary films, music videos, network and cable productions, sports and interview segments for local, national and international clients.

Regular corporate clients include Hawker Beechcraft, Eaton, Carrier, ABC, ESPN, ExtraTV and United Technologies Aerospace. For almost a decade now, Allen has been endorsed by Panasonic who has given him support on several of his projects - 100 Years of Flight, AJ Foyt's Video, and Kasey Kahne's DVD. Panasonic also used his footage on their own 25 foot large screen during the convention at NAB'2010 in Vegas which is the largest industry film and television trade show with over 100,000 people in attendance.

Over the past few years Allen has been produced films for Rahal Letterman Lanigan Racing team along with filming at the ESPN X Games several times. His footage is being used by the Ford and Swedish racing company OlsbergsMSE.

In May 2014, Allen collaborated with Nikon shooting "Life in the Fast Lane" for their Nikon Cinema Series viewed by millions around the world.

Currently, Allen and Niche Productions have one of the top aerial drones in the country and their pilots are top rated in the RC world. He serves as lead camera operator for helicopter drone aerial footage used by Rahal Letterman Lanigan, IndyCar, Hyundai, United Technologies Aerospace, Rittal, Super Bowl bid, Nikon and others.

Company History

In 2006, Allen shot the first rock video at the Indianapolis Motor Speedway. It features Indy 500 winner, Kenny Brack. Brack was so impressed by the video that he requested a documentary of himself shot by Allen. The documentary includes rare scenes of Brack in his hometown of Glava, Sweden. The remainder of the shoot was filmed in Norway; Brussels, Belgium; New York, Memphis, Tennessee and Los Angeles during the X Games.

Appearances in the film include A. J. Foyt, Tony George (Indy owner), Bobby Rahal, David Letterman, Ed King (Lynyrd Skynyrd), Tony Stewart and more. The documentary will be released in late, 2011.

Allen's journey with Brack continued with his directing Brack's video "Legend of the Speedway". The video pays tribute to A. J. Foyt and his fifty years at the Indianapolis Speedway. For an entire month, the video aired on the Speedway's plasma screens and had spots on major television networks and cable stations.

At the Indy 500, the video played on the 35 Jumbotrons and various closed circuit televisions reaching 400,000 people at the race and millions of television viewers scattered over 140 countries. All this while being the number #1 video on for four months.

With his reputation in the race car industry growing, Allen secured a deal to produce Kasey Kahne's first dvd. "Kahne is the hottest driver in NASCAR these days, and fans want to know everything about him", Farst explains. "We shot in Kahne's hometown, Enumclaw, Washington and then at a charity event with Tony Stewart in Skagit, Washington". The DVD launched in February, 2007 during the Daytona 500, and it is sold at Best Buy, Wal-Mart, Amazon and other mass retail stores.

In 2005 and 2007, Allen shot his first in a series of "Get Real Wine" DVD's. The first was set in Napa and Sonoma, California. The second was shot in Bordeaux, France during the fall harvest of 2006. The never-before-seen footage at Chateau Ausone, along with Margaux, Gazin, Cos d'Estournel and other highly acclaimed and rarely filmed wineries have made this project one to see. The next Get Real Wine project is set to film in Tuscany Italy.

In 2003, Allen directed and produced the documentary "100 Years of Flight: 17 Days of Glory". The documentary spans the 17-day celebration of flight held in Dayton, Ohio. His interviews with Neil Armstrong, John Glenn, Scott Crawsfield, President George Bush, the Blue Angels, and more make this project a spectacular achievement. Allen's documentary included the first ever-filmed indoor scenes of the Wright Brothers Mansion at Hawthorn Hill with Amanda Wright Lane. Heavily promoted by Panasonic, the film was featured throughout the world.


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